The appointment marks the acceleration of tbi bank’s strategy of digitalization and monetization through artificial intelligence and data analytics.

tbi bank announces the appointment of Armen Matevosyan as Chief Data, AI & Monetization Officer, marking his return to the bank’s leadership team.

With over 20 years of experience in international banking, Armen Matevosyan has held top management roles in retail banking, consumer finance, and organizational transformation. He previously joined tbi bank in 2019 as Chief Commercial Officer, contributing to the development of retail lending and the expansion of the merchant partner network.

He later led the launch of hashbank, the first fully digital bank in Georgia, where he served as CEO during the initial phase. Throughout his career, he also held leadership positions at Société Générale, Rosbank, and Liberty Bank.

In his new role, Matevosyan will lead the development of the bank’s capabilities in data and artificial intelligence, aiming to enhance products and decision-making processes while generating additional value for customers.

The appointment comes at a time when financial institutions are accelerating investments in AI and analytics to support more efficient business models and better meet customer needs.