Kaufland Romania has opened two shop-in-shop spaces dedicated to Finnish brand Fiskars at its stores in Deva and Balotești, Ilfov County. The initiative expands the product range available in the stores and creates dedicated areas for products designed for the home, garden, kitchen and outdoor activities.

Each of the two spaces features more than 100 Fiskars products, ranging from established product lines to new products and categories being introduced to the local market for the first time.

More Than 100 Fiskars Products in Each Space

The concept brings together several of the brand’s product categories in a dedicated area. These include Fiskars power tools, the Ultra range for outdoor activities and Urban Gardening solutions designed for smaller spaces such as balconies and terraces.

The offering also includes the Fiskars OneClick™ range, which allows several types of tools to be used with the same handle, as well as kitchen products from the Fiskars Cooking range. This includes knives, accessories, frying pans and pots.

Kaufland Develops New Shopping Experiences

According to the company, the dedicated spaces are designed to make it easier for customers to discover products and provide access to a wider range in one place.

For Fiskars, the partnership provides an opportunity to showcase two important categories for the brand — gardening and kitchen products — together in a format adapted to the in-store shopping experience.

Kaufland is thus continuing to expand its shop-in-shop concepts, following the launch of a similar format dedicated to PARKSIDE, featuring products for DIY and gardening. The new Kaufland Fiskars spaces in Deva and Balotești bring together products for a variety of activities around the home in one dedicated area.