The leadership changes at tbi bank highlight the bank’s commitment to developing a digital-focused challenger bank with enhanced customer experience.

Petr Baron has been appointed Chairman of the Board of Directors at tbi bank, shortly after the appointment of new members to the Supervisory Board, as part of the post-acquisition reorganization by Advent International, one of the world’s largest private equity investors with $100 billion in assets.

With over 10 years of experience at the bank, Petr Baron has led tbi’s transformation into the fastest-growing challenger bank in Southeast Europe, fostering a fintech and customer-centric culture. Through the bank, more than 38,000 partner merchants in the region offer flexible financial solutions, including installment payment options.

“We are ready to accelerate product-driven growth and provide simpler, more efficient digital experiences for customers across Southeast European markets,” said Petr Baron, emphasizing his vision for strengthening tbi bank’s regional position.