Alexandra Rîștariu

PepsiCo Romania, one of the leaders in the food and beverage industry, announces the appointment of Alexandra Rîștariu as Organized Trade Director. She will report to Radu Berevoescu, General Manager and Senior Commercial Director East Balkans.

With a career spanning over 15 years in the fast-moving consumer goods (FMCG) industry, Alexandra Rîștariu has held various roles and managed projects across multiple regions. Before joining the PepsiCo team, she served as Marketing Director for Bakery products at Mondelez International.

In her new role as Organized Trade Director, she will take on the leadership and management of the Organized Trade, Discounters, and eComm channels, with the objective of supporting the team in delivering excellent experiences in stores and negotiating with local, regional, and international partners to achieve the company’s strategic objectives.

“I am thrilled to join the PepsiCo team, a top global company with a strong mission and vision. I am motivated to work with the team to achieve our strategic objectives and to provide our consumers with excellent products and experiences,” said Alexandra Rîștariu.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.

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