Tudor Ionescu-CBRE Romania

CBRE România is introducing the unconventional job fair “Noaptea Companiilor” (NCO) to Bucharest for the first time, offering a significant opportunity for participating companies to strengthen their employer branding. Scheduled for October 16-17, 2024, the event allows businesses to showcase their work environments directly at their offices, creating a unique and immersive experience for potential employees.

With its success already established in cities like Cluj-Napoca, Iași, and Târgu Mureș, “Noaptea Companiilor” comes to Bucharest with the participation of leading companies in sectors such as IT&C, finance, production, consulting, and gaming. These companies are keen to increase their visibility in Bucharest’s competitive job market, where strong employer branding is increasingly essential for attracting top talent.

Tudor Ionescu, Head of A&T Office at CBRE România, emphasized the strategic value of bringing NCO to the capital. “Hosting ‘Noaptea Companiilor’ in Bucharest is a natural extension of our leadership in the office segment. It allows companies to showcase their office spaces not just as places of work, but as integral parts of their corporate identity. This event gives businesses a powerful tool to connect with potential employees on a deeper, more authentic level,” said Ionescu.

By welcoming candidates into their work environments, companies can offer a firsthand look at their organizational culture, values, and daily operations. This approach not only enhances recruitment efforts but also positions the office as a critical asset in employer branding strategies.

The event’s format, which fosters direct interaction between employers and candidates through workshops and guided tours, provides a unique platform for companies to differentiate themselves. The ability to engage with potential hires in such a personalized manner helps businesses build stronger connections and stand out in a crowded job market.

Given Bucharest’s status as Romania’s largest university hub, NCO offers companies access to a vast pool of young and dynamic talent. The event is expected to resonate particularly well with students and recent graduates, who make up a significant portion of the attendees, providing companies with a crucial opportunity to connect with the next generation of professionals.

As preparations for the Bucharest edition are underway, CBRE România’s introduction of NCO is seen as a pivotal moment for the city’s business environment, offering participating companies a distinctive way to enhance their employer branding and build meaningful connections with future employees.

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