PENNY Romania closed 2025 with a turnover of RON 10.6 billion, equivalent to more than €2 billion, representing a 12% increase compared to the previous year. The result confirms the retailer’s sustained growth trajectory in a context where the food retail market remains one of the most competitive sectors of the Romanian economy.

The company opened 40 new stores in 2025, reaching 456 operational units by the end of the year, and completed its fifth logistics center in Mihăilești, located in Giurgiu County. The network currently comprises 464 stores, indicating that expansion continued during the first months of 2026.

The most important strategic development, however, is the investment plan announced for the coming decade. PENNY intends to invest approximately €3 billion by 2035, with the objective of reaching 1,000 stores nationwide and further expanding its logistics infrastructure. If implemented as planned, this program would effectively double the current size of the network.

The company’s growth is also supported by strong integration with local suppliers. According to the reported figures, 88% of suppliers are companies registered in Romania, while 68% of turnover comes from locally manufactured products. The 3RO program alone generates more than half of the company’s sales.

In addition to physical expansion, PENNY continues to invest in digitalization and logistics. In 2025, the retailer processed nearly one million home delivery orders and reached 4.2 million users enrolled in its loyalty program.

These results reinforce PENNY’s position among the most dynamic players in the Romanian food retail sector, in a market where network expansion, logistical efficiency, and cost control capabilities are expected to remain the key differentiating factors in the years ahead.