Alexandrion Group, Romania’s leading producer and distributor of spirits and wines, has completed a €2 million investment in state-of-the-art automation, commissioning two fully automated bottling lines – the most advanced in the country. The modernization project increases total production capacity by up to 40% and marks a major milestone in the company’s digital transformation.

Developed in collaboration with Italian companies Bertolaso, APE (Omnia Group Italia), and PE Labeller Italia, global leaders in bottling and packaging equipment, the project upgrades Alexandrion’s facility from semi-automatic to fully automated operations, with all production stages monitored and optimized in real time.

“With this investment, we achieve greater efficiency, consistent quality, and enhanced environmental responsibility. Every bottle leaving our production lines tells the same story of quality and dedication. By investing in modernization, we invest in the future and in people – their time, their expertise, and their ability to focus on innovation and excellence,” said Roberto Salameh, Chief Operating Officer of Alexandrion Group.

The new Line 3 produces up to 7,000 bottles per hour (around 50,000 per shift), dedicated to brandy, vodka, and small-format spirits, while Line 4 reaches 9,000 bottles per hour (approximately 65,000 per shift) and handles multiple formats from 0.5L to 1.75L, used for brands such as Alexandrion 5 and 7 Stars, Cava D’Oro, Alexander, and Kreskova Vodka.

The new technology enhances industrial precision, energy efficiency, and sustainability, cutting waste by up to 50% and enabling full digital traceability across the production flow. Both lines meet IFS Food standards, ensuring maximum product safety and minimal operator contact with empty bottles.

Implemented between August and September 2025, the phased installation allowed seamless integration of the new systems without interrupting production.

With this strategic investment, Alexandrion Group reinforces Romania’s role as a regional manufacturing hub for the spirits industry and continues to merge tradition with innovation in a highly competitive international market.