Zalando reports 21.6% GMV growth and 61.4 million active customers; strengthens position with DFB partnership and expanded B2B operations
Zalando SE delivered strong third-quarter 2025 results, posting a 21.6% increase in Gross Merchandise Volume (GMV) to €4.2 billion and a 26.5% rise in revenue to €3 billion. The results were driven mainly by the inclusion of ABOUT YOU, reinforcing Zalando’s position as a leading European fashion and lifestyle e-commerce group.
Adjusted EBIT rose to €96 million from €93 million a year earlier, while the combined active customer base reached 61.4 million. On a pro-forma basis, GMV grew by 6.7% and revenue by 7.5% year-on-year, supported by strong operational execution across both Zalando and ABOUT YOU.
In its B2C business, Zalando announced a major five-year partnership with the German Football Federation (DFB), the world’s largest sports association with over 8 million members. The agreement makes Zalando a main partner of Germany’s Men’s, Women’s, and Youth National Teams until 2030, strengthening the company’s push into sports and lifestyle ahead of the 2026 World Cup.
In B2B, Zalando continued to expand its ZEOS operating system for fashion and lifestyle e-commerce across Europe. The collaboration with Marks & Spencer was extended to cover the retailer’s entire continental European online business. Partnerships with DEICHMANN and Netto Marken-Discount also went live, powered by SCAYLE, the enterprise solution integrated into Zalando’s ecosystem.
The B2B segment recorded revenues of €277 million, up 15.6% year-over-year, while the adjusted EBIT margin climbed to 7.1%, reflecting growing demand for efficient digital retail infrastructure.
“The third quarter shows how consistently we are executing our strategy to capture profitable growth in both B2C and B2B. Our new DFB partnership anchors Zalando at the heart of European sports culture, while our high-profile B2B collaborations demonstrate the value of our e-commerce operating system,” said David Schröder, Zalando’s co-CEO.
On the back of strong year-to-date performance, Zalando reaffirmed its full-year 2025 guidance, projecting GMV and revenue growth between 4% and 7% and adjusted EBIT between €550 and €600 million.



