Automobile Bavaria has achieved a historic milestone by becoming Romania’s first authorized Rolls-Royce dealer, marking the first time in the luxury brand’s 120-year history that an official dealership has been established in the country. This appointment reflects the growing significance of Romania’s luxury market and the increasing demand for premium automotive experiences.

Named Rolls-Royce Motor Cars Bucharest, the new dealership will provide Romanian customers with full access to the Rolls-Royce portfolio, including the latest models and services. This development builds on Automobile Bavaria’s long-standing relationship with Rolls-Royce, having served as an authorized service partner since 2010.

Michael Schmidt, owner of Automobile Bavaria, expressed his pride in this achievement: “Rolls-Royce represents the pinnacle of luxury and individuality, and we are honored to be the first authorized dealer in Romania. This new chapter is a testament to the strong partnership we’ve built over the years, and we look forward to offering our clients the ultimate Rolls-Royce experience.”

This new dealership is expected to strengthen Rolls-Royce’s presence in Romania, a market that has shown significant growth in the luxury segment. Plans are already underway for the development of an exclusive showroom in Bucharest, designed to provide an exceptional customer experience that aligns with the brand’s renowned standards of excellence.

Frank Tiemann, Head of Corporate Communications for Central/Eastern Europe and Central Asia at Rolls-Royce Motor Cars, emphasized the strategic importance of this move: “Romania is a key market for our regional growth strategy, and with the proven expertise of Automobile Bavaria, we are confident in the successful development of Rolls-Royce in the country.”

The establishment of Rolls-Royce Motor Cars Bucharest marks a new era for the luxury automotive market in Romania, offering clients unparalleled access to the world’s most prestigious cars.

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