WU+ app offers multi-currency bank account and international money transfers

Romania is one of the first two global markets to launch the new digital banking platform

Platinum Visa debit card; fee-free money transfers between customers; sending to mobile wallets in Romania for free, within seconds

Competitive introductory rate of up to 3% on savings and a series of other exclusive offers

BUCHAREST, 25 MAY 2022: Western Union announces the launch of WU+, its new, integrated digital banking and international money transfer app in Romania. WU+ is backed by the Western Union International Bank, headquartered in Vienna, Austria.

A new way to do digital banking and transfer money globally

Through WU+, consumers in Romania can cover their financial needs in one app. In fact, WU+ customers can:

  • Set up a multicurrency digital bank account
  • Enjoy a competitive introductory rate of up to 3% on savings. Other exclusive introductory offers for Romanian consumers include:
    • When consumers open an account, deposit funds (min. 50 RON) & make 3 debit card payments, they get a Welcome Bonus of 100 lei (20 EURs)
    • Consumers that spend 400 lei (80 EURs) with their WU+ debit card within a calendar month get a promo-code for sending money abroad
    • When making a referral, both the WU+ customer and the referred customer get a reward of 100 lei (20 EURs), when each referred customer opens an account and makes a first deposit of 50 RON*
  • Send and receive money internationally, instantly, and fee-free with other WU+ account holders
  • Store money in more than one currency
  • Spend their money, as they choose, using a linked debit card issued in partnership with Visa
  • Earn interest on their money and other rewards

Romanian consumers can enjoy a truly omni-channel experience

What further differentiates WU+ from other digital banking apps in Romania is how the app’s customers can benefit from Western Union’s omni-channel experience. They can send money in multiple currencies around the world through the app and, by accessing Western Union’s global network, they have their funds paid out in cash in hundreds of thousands of retail locations around the world, or directly on a card, mobile wallet, or bank account, often in real time.**

“I am proud that Romania is the first market for the launch of WU+,” said Denisa Mateescu, Country Director for Western Union in Romania. “This is a truly new digital banking proposition that will change the way our customers send, receive or spend money and connect to the world, enjoying great benefits and a truly omni-channel customer experience.”

“Romanian consumers know they can trust Western Union to send their money quickly and securely to almost every corner of the world. Based on this relationship of trust, we are confident on how WU+ can add value to our customers lives,” Mateescu concluded.

Western Union’s new digital banking platform will be available in additional European markets throughout the year. The app is available now on the Romanian Google Store and App Store.

 

* Terms and Conditions apply for all introductory offers – referral offer available from 1 June

**Depending on location

 

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About Western Union

Western Union (NYSE: WU) is a global leader in cross-border payments, money transfer and payments. Western Union's platform provides seamless cross-border flows and its leading global financial network links more than 200 countries and territories and more than 130 currencies. We connect consumers, businesses, financial institutions and governments through one of the most extensive networks in the world, accessing billions of bank accounts, millions of digital wallets and cards, and a substantial global network of branch locations. Western Union connects the world to bring limitless possibilities within reach. For more information, visit www.westernunion.com