April 12th 2021, Bucharest – The Coca-Cola System in Romania takes a step further to reaching its vision for a circular economy. The company has invested EUR 2 million in its Timisoara plant and is introducing the Keel Clip™ technology in Romania, thus replacing the plastic wrap used for can multipacks with a collective packaging made of biodegradable and recyclable cardboard.
KeelClip™ is an innovative, minimalist, collective cardboard packaging, which will be used for Coca-Cola, Fanta, Sprite, and Schweppes can multipacks. KeelClip™ is ecological, practical, entirely recyclable, and biodegradable packaging.
The raw material for producing KeelClip™ comes from regenerable sources: recyclled cardboard or sourced from forests planted solely with this purpose. The company has started listing the products with the new packaging at the end of March and the complete transition to the new cardboard collective packaging will be finalized by the end of 2021.
The impact of this investment reflects in the reduction of the plastic we introduce on the market by 100 tons in 2021, which will double in the next years. In addition, the energy consumption during production is reduced by 15%.
“We continue our journey to become a "Company for all" in a world without waste, with care for consumer needs and responsibility for nature. Packaging innovations are an area we have been investing in since 2014 when we launched Dorna natural mineral waters in a package with a 30% plant content. We then continued in 2019, with the launch of our portfolio of natural mineral waters in recycled PET, and in 2021, with the introduction of Keel Clip ™, a collective packaging alternative that replaces plastic wrap. And because we want to leave a better world behind us, our efforts to reduce the impact on the environment do not stop here. We have set ambitious goals, and innovation at the packaging level is one of the main pillars that will bring us closer to achieving them ", said Paris Nikolopoulos, Franchise Country Manager, Coca-Cola Romania
“KeelClip™ is an innovative technology and we are glad to be the first ones to introduce the new packaging to Romania. Consumer behavior changed a lot during the last year. Consumers are recreating the experiences they had at HoReCa at home. That's why we focused on delivering products in stores in smaller packages that meet current consumer needs. We have thus invested in the collective packaging for CANs, Keel Clip™. It has an attractive appearance and is practical, which will help us respond to consumer needs, adding the benefit of a biodegradable packaging, which is easier to recycle than plastic wrap.”, says Jovan Radosavjlevic, General Manager Coca-Cola HBC România.
Coca-Cola's global objective is to recover the equivalent of 100% of the quantity of packaging placed on the market by 2030. The objective is part of the company's strategy "A world without waste", and in 2020, the company has recovered for recycling 70% of the primary packaging introduced on the market.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, SmartWater, Vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
In Romania, as in all countries in which it operates, Coca-Cola owns and operates on its own system, including all the necessary components for the production and distribution of products to consumers. Locally, the System consists of Coca-Cola Romania (a subsidiary of The Coca-Cola Company, the owner of the trademarks) and its partner, Coca-Cola HBC Romania, which bottles and distributes Coca-Cola products under the license of The Coca-Cola Company in Romania. According to the study "Socio-economic impact of the Coca-Cola System in Romania", based on financial data from 2019, the presence of this system on the local market generates an added value of 574 million euros, equivalent to 0.26% of GDP Romania.
Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About Coca-Cola HBC Romania
Coca-Cola HBC is one of the largest bottlers of the Coca-Cola company, having in 2019 sales of over 2.2 billion units. The company operates in a large geographical area, has operations in 28 countries, serving over 600 million people. Coca-Cola HBC offers a wide range of soft drinks, including carbonated beverages, juices, water, energy drinks, teas and coffee. Coca-Cola HBC promotes sustainable development, generating value for its business and the communities in which it is present. In this regard, the company offers soft drinks that meet the diverse needs of consumers, while encouraging an open work environment and conducting itself responsibly so as to protect the environment, contributing to the socio-economic development of local communities. According to the study "Socio-economic impact of the Coca-Cola System in Romania", based on financial data from 2019, the presence of this system on the local market generates an added value of 574 million euros, equivalent to 0.26% of Romania's GDP.
In Romania, Coca-Cola HBC has designated the most sustainable company locally for the fifth consecutive year (2016-2020), according to Romania CSR Index, a study conducted by the independent consulting agency The Azores. Coca-Cola HBC Romania is the leader of the beverage industry, being the largest exporter in the field, with a share of approximately 30% of beverage exports. For more information about the company, please visit www.coca-colahellenic.ro and follow us on LinkedIn and Facebook.