Eugen Saulea, founder of ESSA Group, is investing in a new field - digital inventory - and announces the launch of DANTEM on the Romanian market, which he will develop alongside Czech businessman Petr Adámek.
"Our goal is customizing the services for the domestic market. The assets inventory is mandatory in Romania and, usually, it is done at the end of the financial year. This process is too low-tech locally, with manual counting and pen labeling being the most common methods”, said Eugen Saulea, who owns the largest player in the market for trade marketing and sales services in the country today, ESSA Group, a business that reached 16.5 million euros in 2021.
The first phase of the newly created company is set for an investment of about 100,000 euros, and the forecast of the two partners in terms of turnover is approximately 5 million euros in the first year of activity.
"In order to expand in a country like Romania, we needed a strong partner, with extended experience in serving large retailers, and Eugen is ideal for us. The Romanian market seems to be extremely dynamic and full of life, with a huge potential for growth. In the Czech Republic, the outsourcing of digital inventory services is already an established field and we, through DANTEM, cover most of the market. We are looking forward to reproducing this business model in Romania as well," says Petr Adámek, co-founder of DANTEM, a business that reached 9.5 million euros in 2020, present in the digital inventory segment, with subsidiaries in several European countries.
In the DANTEM branch in Romania, Eugen Saulea and Petr Adámek will be equal shareholders: the first bringing the human resources and logistics already existing in Romania to this new business, through ESSA Group, the latter contributing with the existing equipment in the Czech Republic and the accumulated know-how over the years.
DANTEM's business plan predicts, among other things, investments of half a million euros in 2022 for the development of these European subsidiaries, but also in new technologies and IT equipment.
Founded in 2010 by Eugen Saulea, ESSA Group is today one of the most well-known players in the market for trade marketing and sales services in the country. The company's services portfolio includes: recruitment and placement, BTL and events, POSM (communication materials) management services, call center and merchandising. ESSA currently provides leasing and outsourcing services to several dozen customers, suppliers and manufacturers, as well as to major retail chains such as Carrefour, Kaufland, Auchan, Metro Cash & Carry, Mega Image.
DANTEM is the largest company in the Czech Republic present in the digital inventory segment, but also in other related fields, with an experience of over two decades. Headquartered in Prague, the company is now developed by entrepreneurs Petr Adámek and Aleš Voverka. DANTEM currently has around 150 clients, mostly multi-national retailers, with the prospect of accelerated growth in the medium and long term in Central and Eastern Europe.
